Chinese firms urged to locate BPO functions in Philippines

The Board of Investments is urging Chinese companies to put up business process outsourcing facilities in the Philippines, so that they can take advantage of the support that highly skilled English-speaking BPO personnel can provide for their businesses.

Coming from a recent investment promotion trip to China, BoI managing head Cristino Panlilio said Chinese companies would benefit from offshoring some company functions to the Philippines, especially those that China still had to improve.

“China is starting to bone up on its service exports, so we’re giving them tips and strategic recommendations on how to make their service export industry more competitive,” he said.

Certain banking and financial functions, for example, could be done out of the Philippines for China’s overseas clients, he related.

“The Chinese market is big, and it needs strong support from English-speaking countries like the Philippines to serve its clients in the West. What they can do is move some business functions here, then just move these back to China when they’ve already built their capabilities,” Panlilio said.

“Like in banking, for example. China’s banking capabilities are still not on par with the world’s best. The Philippines can help in that area. We can also do animation and just about any service. A lot of companies in China need BPO services,” he added.

Should Chinese firms decide to bring their BPO business into the country, he said as much as a third of local BPO operations could be servicing Chinese companies.

In an earlier interview, Business Processing Association of the Philippines executive director for information and research Gillian Joyce Virata said the local BPO industry was keen on entering new markets.

Not wanting to rely almost solely on the United States for its business, she related that the BPO sector was pushing to enter new markets such as the United Kingdom and Asia-Pacific.

“Because of the growth of the Asia-Pacific region, there’s now also a big demand (for BPO services). We’re trying to capitalize on our language capabilities. The biggest demand is for Mandarin, Japanese, Thai, Bahasa, and Korean,” she said.

 

Continue reading

WORLD Bank ranked the Philippines among world's top service exporters

The World Bank has ranked the Philippines among the best performers in the services exports, particularly in the business process outsourcing (BPO) sector, but urged further reforms in the travel and tourism sector if the country intends to sustain growth moving forward.

World Bank senior trade economist Sebastian Saez said in a report that the services sector depends on human capital, the quality of the telecommunications network, and the quality of institutions.

“The experience of exporting outsourced business services in the Philippines shows that by creating an enabling environment where the private sector can deploy its creativity, developing countries can reap the benefits that services exports opportunities are opening,” Saez added.

The Philippine experience shows that services are a viable option for export diversification, he said, adding that trade in goods is no longer the only vehicle to diversify exports for developing countries.

Services exports as a percentage of total exports increased from nine percent in 1999 to 21 percent in 2009 in the Philippines. Its services exports rose 3.6 percent on average per year during the period, higher than that of Asia as a group, which averaged 1.5 percent per year. Unlike many developing countries, the Philippines had been a net exporter of services since 2006.

The Philippines is currently the third largest player in BPO in the world, accounting for 15 percent of the global BPO market, after India (37%) and Canada (27%).

Business Processing Association Philippines (BPAP) chairman Fred Ayala said that the BPO sector currently employs close to 500,000 people and generated about $9 billion worth of exports in 2010.

The industry’s target in terms of annual revenue is $25 billion by 2016 and a direct workforce of 1.3 million.

“There is an urgent need to develop supervisors, middle managers, and more skilled workers to respond to increasing market demand for a broadening array of knowledge-based, complex services,” Ayala said.

The World Bank report also highlights the importance of developing the tourism sector.

Tourism accounts for about nearly seven percent of the country’s gross domestic product (GDP), and directly employs about 3.5 million people. But the report said that tourism could contribute more to help address poverty should reforms outlined in the National Tourism Development Plan (NTDP) are effectively implemented.

The study said major impediments to tourism competitiveness are largely associated with weak ground and air transport infrastructure - roads, railways, ground transport network, and airports. Weak physical infrastructure, it says, lowers accessibility to tourism destinations and discourages private sector investments in accommodation facilities.

Tourism Undersecretary Daniel Corpuz said the government has already started to put in place important reforms that will increase tourism arrivals in the country. The Philippines implemented a liberalized air policy in selected international airports outside Metro Manila to promote greater tourism flows to the country.

“More reforms are underway to transform the Philippines into a ‘must experience destination in Asia,’” Corpuz added.

 

Continue reading