Google open its fifth office in Southeast Asia in Manila

Julian Persaud says Google is in the Philippines "for the long term."

Google Opens Office in Manila

Google is expanding its presence in the Philippines, opening its first office in the increasingly Internet-savvy Southeast Asian country.

"The Philippines is a key country in Southeast Asia in terms of its digital economy and tech-savvy population," Julian Persaud, managing director of Google in Southeast Asia, said at an event Wednesday marking the milestone office in Manila. "This new office will allow us better engage with our local users, partners and advertisers."

Google's move reflects the growing use of the Internet in the Philippines.

According to a report by the Asia Digital Marketing Association, 33.6 million Filipinos tapped into the Internet in 2011. That's already about one third of the population. By 2016, the report said, 59 percent of the population will be turning to the Internet, for everything from shopping to building a business to connecting with friends.

Google opened its first regional office in Southeast Asia in 2007. It also has regional offices in Malaysia, Thailand and Indonesia. Google officials said they will hire some people, but didn't say how much the latest investment will be.

Persaud said Google will be in the Philippines "for the long term."

The move follows such Google activity in the Philippines as the launch of Free Zone, which allows those with Internet-capable mobile phone and a Google account to use Google services for free, including Gmail and Google Search.

Government Undersecretary Manuel L. Quezon III said he was pleased by Google's latest step.

"We are delighted that Google has decided to set up an office in Manila," Quezon said. "Their presence is a testament to their commitment to the Philippines. We hope that Google's entry will encourage more local businesses to go online and tap into international markets."

Narciso Reyes, who has more than 16 years of digital marketing and finance experience in Asia and the U.S., has been named country manager for the Philippines.

"We're excited to be deepening our investment in the Philippines with the opening of our office here in Manila," Mr. Reyes said.

"Our local team will be committed to providing better services to our Filipino users and to helping businesses — large and small — grow locally and globally, contributing to the growth of the Philippine economy,'' Mr. Reyes said.  "We envision Google as part of everyday Filipino lives and as a partner in the development of local communities, culture and business." (http://on.wsj.com/Xxqxja)

Wall Street Journal 

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President Aquino, delegation leaving for Switzerland on Jan. 23 World Economic Forum

President Benigno Aquino III will leave shortly before midnight of Wednesday, Jan. 23, for Davos-Klosters in Switzerland for the World Economic Forum (WEF), Malacañang said Saturday.

Deputy presidential spokesperson Abigail Valte said Aquino and his delegation will leave at 11 p.m., and return to the country on Sunday, Jan. 27.

"He was invited to give the keynote speech at the partnership against corruption event where he will share the Philippine experience in battling corruption," Valte said on government-run dzRB radio.

She also said Aquino will meet and discuss issues with global business leaders, and make a pitch for the Philippines as "under new management and we are open for business."

Aquino will also meet with the Filipino community in Zurich on Jan. 26 before returning to Manila, she added.

Valte said Aquino's delegation will have Cabinet members, including:

1. Foreign Affairs Secretary Albert del Rosario
2. Finance Secretary Cesar Purisima
3. Budget Secretary Florencio Abad
4. Trade Secretary Gregory Domingo
5. National Economic and Development Authority head Arsenio Balisacan
6. Cabinet Secretary Rene Almendras
7. Presidential Communications Development and Strategic Planning Office head Ramon Carandang

An article on Radio TV Malacañang (RVTM) said some 1,000 member-companies and heads of state will participate at the annual WEF meeting.

It said the WEF aims to facilitate global, regional and industry transformation.

"The President is scheduled to address the WEF's activity on 'Anti-Corruption Reception' hosted by the forum's partnership against corruption.  A series of meetings will also take place at the sidelines of the said forum which includes the ASEAN plenary session on 'Resilience in Diversity,'" it added.

RTVM said Aquino will also meet the Filipino community in Zurich where donations will be turned over to the Philippine government for the victims of Tropical Cyclone Pablo (Bopha). (http://bit.ly/VdhHsT)

GMA News 

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Manila, Cebu Up the List of Preferred BPO location in the World

Manila and the Cebu City again carved their name as among the top preferred outsourcing destinations in the world, ranking third and eighth in the list of emerging business process outsourcing (BPO) sites based on a study by investment advisory firm Tholons.

Manila's ranking improved by a notch from last year, an indication of the improving status of the country in terms of being a preferred BPO site around the world.

"Cebu is now ranked 8th in the Tholons Top 100 Outsourcing Destinations Report for 2013, which is a rank higher than in 2012," said Cebu Investment and Promotions Center (CIPC) Managing Director Joel Mari Yu.

"This means Cebu City continually displays its great competency in the global outsourcing industry," he said.

Yu added that the improvement is a "big thing" to celebrate in the face of challenges in manpower availability.

Apart from Cebu and Manila, Tholons cited five other cities in the Philippines – Davao, ranked No. 70; Sta. Rosa, Laguna, No. 84; Iloilo City, No. 93; Bacolod City, No. 94; and Baguio City, No. 99.

Cebu Educational Development Foundation for Information Technology Inc. (Cedf-it) Executive Director Jun Sa-a said Cebu deserves to be promoted in the 2013 Tholons list as it has proven it could scale and improve the quality of its manpower.

"This is a proof that the Philippines is giving India a serious challenge in this industry," Sa-a said.

Jerry Rapes, chief executive officer of Exist Global, shared the sentiment. He attributed Cebu's improved ranking to the hard work and collective effort of industry players, government and the academe.

"This is a validation that what we are doing is good but we should not just maintain that standing, we should move forward," Rapes said.

Availability and quality of workers were among the criteria in selecting the top outsourcing destinations. CIPC estimates that there are about 95,000 people employed in the BPO industry in Cebu.

It also said that the average of 24,000 college graduates produced every year, complemented by skilled young individuals who want to start their careers in the BPO industry, has helped Cebu strengthen its reputation as a BPO destination.

"The primary roadblock for Cebu to advance higher is the lack of qualified manpower," Yu said.

He admitted that while Cebu City has good infrastructure, demonstrated its capability in almost all IT spectrums, it still falls short in providing the industry with qualified IT/BPO workers.

Yu said that in 2012 alone, about 20,000 to 25,000 jobs were generated by new companies that set up businesses in Cebu.

"Cebu continues to have challenges to face before it can become the top business process outsourcing destination, especially because the competition in many surrounding areas of Asia is fierce. Cebu will have to work to continue to build its reputation as an outsourcing leader to make it to the top," Yu concluded (http://bit.ly/VvLpKI)

Manila Bulletin 

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