Sharp Electronics Philippines will begin production of LED/LCD Screens

(Phils.) Corp. made history in the Philippine electronic industry as it rolled out the first locally made LED and LCD screens that will be targeted for the local market. (Photo on B-3)

Takahiro Tanaka, Sharp (Phils.) Corp. President, said this development makes Sharp Philippines the first and only electronics industry player in the country to make its LED and LCD screens locally. This he bared during simple ceremonies held recently at the Sharp plant in Muntinlupa City.

 Tanaka said that despite the challenges faced by the company over recent years, it did not prevent them from further producing more products for Philippine customers. "We are committed to continue manufacturing affordable yet quality products for the local market despite challenges and stiff market competition."

He proceeded to thank as well the national government and the local government of Muntinlupa City for their support in the company's efforts to be more attuned to the demands of Filipino consumers.

For his part, Adrian Cristobal Jr., Undersecretary for Industry Development and Trade Policy Group (IDTPG) of the Department of Trade and Industry (DTI), lauded Sharp Philippines, calling its decision to manufacture its LED and LCD screens in the country "an exciting episode in the local electronics industry."

"We commend Sharp Philippines for its continued commitment to produce high-value, high-quality yet affordable products. This is really great news for the country, as it is only a matter of time before the Philippines reaches its status as 'Asia's Next Tiger Economy.'" Representing Mayor Aldrin San Pedro of Muntinlupa City, Atty. Byron San Pedro, City Administrator of Muntinlupa City, said that the city admires the company's creativity and sincerity.

He pointed out Sharp's creativity, which is focused on making electronic products that are meant to improve one's way of living. Also, he mentioned of the company's sincerity, particularly in the way it makes its products that are meant to provide total customer satisfaction.

But with this development, Atty. San Pedro pointed out that Sharp Philippines went beyond creativity and sincerity. "Today, Sharp Philippines showed that aside from creativity and sincerity, it also has a big heart. This development is indeed a true testament of Sharp giving value to what the Philippines — and the Filipinos — can do," he said.

After the short program, guests immediately proceeded to the manufacturing floor and after the ribbon-cutting ceremony, all witnessed the very first LED and LCD screens as they rolled out of the assembly line, particularly the Sharp's Aquos LC-24LE440M, which retails at the market with price of P11,998.

Sharp (Phils.) Corp. recently celebrated its 30th year of business in the Philippines and 100 years worldwide. In the Philippines, Sharp is committed to help enhance Filipinos' lives by bringing world-class audio and video devices, home appliances and other consumer electronics products. (http://is.gd/99Dnxs)

Manila Bulletin